Black Forest Distillers is a craft distillery nestled in the heart of Germany’s Black Forest. Inspired by the region’s natural beauty and rich cultural heritage, the distillery has earned global acclaim for its premium gin, Monkey 47. This signature spirit features a unique blend of 47 botanicals, creating a gin with a complex flavour profile that reflects the essence of the region.
Over the years, Black Forest Distillers has become synonymous with quality and craftsmanship, earning a reputation as one of the top names in the craft gin industry. Monkey 47 is present throughout the world, now owned and distributed by the Pernod Ricard network,” says Managing Director Gregory Chevillat.
He himself assumed his current role in 2020, right at the beginning of the global pandemic, and is well used to driving business growth in challenging circumstances. Speaking of the company development, he explains that Monkey 47 is the brainchild of Alexander Stein, who founded the brand in 2009.
Born from a vision, grown from dedication
“Inspired by the region’s heritage and his desire to create something exceptional, Stein began experimenting with hundreds of ingredients, culminating in the creation of Monkey 47 Schwarzwald Dry Gin – a gin defined by its 47 botanicals and a flavour complexity that would go on to define its brand identity,” says Chevillat.
He further explains that as the brand gained momentum, it became clear that expansion would require additional resources and distribution capabilities, something that Alexander Stein did not have. Therefore, in 2016, he sold a majority stake in Monkey 47 to Pernod Ricard, the global spirits giant. By 2020, Pernod Ricard had acquired 100% of the company, marking a new chapter in its growth story.
“Stein, however, continues to play an active role as an ambassador for the brand, contributing to innovations such as the limited-edition Distiller’s Cut, which features a unique 48th botanical,” says Chevillat.
Today, Monkey 47 is distributed in over 60 countries, gracing the shelves of high-end bars, luxury hotels, and selected retailers. The brand’s off-trade strategy ensures that it is available in premium settings rather than mass-market chains, enhancing its exclusivity.
Not surprisingly, Monkey 47’ qualities and uniqueness have been globally recognised. One of the most notable achievements was being named the most trending gin brand by Drinks International for several consecutive years. By 2023, Monkey 47 had garnered widespread industry recognition, winning multiple awards at international spirits competitions, further solidifying its status as a leading name in the premium gin market.
The Black Forest influence
Being rooted in a place of unique natural beauty, sustainability is not merely a marketing angle for Monkey 47 – it has been a foundational principle since the brand’s inception, says Chevillat.
“Sustainability is a given at Monkey 47. It reflects our deep connection to the Black Forest, which is known for its pristine landscapes and biodiversity. For example, by choosing materials that are renewable, biodegradable and responsibly sourced, we ensure that our packaging aligns with our values of protecting the planet.”
“We have significantly reduced our energy consumption by upgrading equipment and implementing energy-saving technologies, leading to a lower carbon footprint and lower operational costs. And by sourcing products closer to our home, we’ve reduced transport -related emissions and supported local economies.”
He further affirms that recent efforts have focused on advancing eco-friendly practices across production and packaging. And the results have been impressive. “Starting very recently, Monkey 47’s Schwarzwald Sloe Gin now comes in a bottle made with 95% recycled glass, all of it postconsumer-recycled (PCR) – a significant increase from the previous version, which contained only 18% recycled material.”
“The corks are 100% natural, while the shrink caps are biodegradable, made out of biobased plastic PLA. Even the labels have been innovatively crafted with citrus fibres, tying into the botanicals used in the gin itself,” says Chevillat.
A symphony of flavours
Ultimately, Monkey 47’s success hinges on preserving its soul – a blend of authenticity, quality, and connection to its roots. The brand’s identity is as much about the people and places behind the product as it is about the gin itself.
Chevillat says: “Monkey 47 differentiates itself through its unique blend of botanicals, many of which are native to the Black Forest. This complex combination creates a rich, aromatic flavour profile that stands out in a crowded market. The brand’s commitment to craftsmanship and its meticulous production process ensure consistency and quality in every bottle.”
“Beyond the product, Monkey 47 is deeply connected to the Black Forest’s mystique, with its story drawing inspiration from local folklore and regional traditions. This authentic storytelling, paired with its premium quality, gives the brand a distinct identity that resonates with consumers worldwide.”
With a core team that includes employees who have been with the company since its early days, Monkey 47 maintains a strong sense of continuity and expertise. This dedication extends to its partnerships with suppliers.
“Suppliers play a critical role in the success of Black Forest Distillers. We maintain strong relationships with our historical suppliers who provide essential ingredients and materials.”
“These partnerships ensure the authenticity and premium quality of the gin, which is central to the brand’s identity. Additionally, we are committed to working with suppliers who share our values of sustainability and environmental responsibility.”
Staying true to its founding principles
Black Forest Distillers has made significant investments in its growth, including expanding its production facilities, upgrading bottling equipment, and exploring new markets. These investments have allowed the company to scale up its operations while maintaining the artisanal quality of its products.
“Over the next 12-18 months, Monkey 47 will continue investing in its key markets such as North America, Europe and Asia. The company is also exploring new product innovations, including limited edition releases,” says Chevillat, adding that the rise of digital channels and e-commerce will continue to be a focal point, allowing the company to connect with a global audience.
In concluding, he affirms that as consumer demand for sustainability grows, Black Forest Distillers will further focus on eco-friendly practices, ensuring that it remains a leader in both quality and responsibility. “We will remain committed to honouring the heritage and traditions of the Black Forest, while appealing to modern consumers who value both quality and authenticity.”
