This launch represents an exciting new chapter for Wax London, expanding its offering while staying grounded in its core values of design integrity and sustainability.
The collection includes one sleek metal frame and four crafted from Eastman Acetate Renew – an innovative, sustainably sourced material that aligns with Wax London’s ongoing commitment to responsible craftsmanship.
Blending timeless design with modern sensibilities, each pair captures the essence of the brand’s aesthetic – elevated, functional, and effortlessly wearable. The sunglasses are fitted with category 3 lenses, delivering 100% UV protection, and are finished with refined details such as an embossed Wax logo on the temple end piece.
Eastman Acetate Renew is a next-generation material that merges cellulose from sustainably sourced wood pulp made from molecular recycled plastic waste. This innovative blend of renewable and recycled elements creates a premium acetate that mirrors the look and feel of traditional materials – while significantly reducing its carbon footprint. The result is a more responsible alternative that maintains the highest standards of quality and design.
The sunglasses category is retailed at £135. Products will be available online at Wax London and in their Berwick Street, Covent Garden and Spitalfields Store.
For more information and/or imagery please contact the team at Platform Creative
About Wax London
Founded in 2015, Wax is a London-based brand born out of a desire to make clothes with character. What sets Wax apart is their focus on sourcing unique fabrics, weaves, textures, patterns and prints from sustainable mills and partners who believe in doing things right. Their designs are inspired by the talented people they have met on their travels, alongside the brand’s British heritage, creating characterful pieces that will be worn and re-worn.
