This opening marks a major milestone in the brand’s international expansion, bringing the beloved Kapten & Son experience to one of Europe’s most influential fashion capitals. With a strong footprint across continental Europe—thanks to successful store launches in Frankfurt, Hamburg, Vienna, and Amsterdam—London now represents the next step in connecting with a growing global community of urban adventurers. Opening its doors on Saturday, 16th August, the new flagship store will offer a series of interactive experience stations designed to help visitors find their ideal backpack:
-A packing table lets customers test how much each backpack can hold.
-A size check station ensures bags meet hand luggage requirements—ideal for frequent flyers.
-And the showstopper? A cutting-edge “Magic Mirror” that lets shoppers see how each backpack looks from behind taking the guesswork out of fit and style.
Whether commuting across town, planning a weekend getaway, or exploring new cities, Kapten & Son is here to equip your journey—with style, purpose, and a touch of adventure. Stay tuned for more details on the grand opening and exclusive launch events.
“We’re incredibly excited to finally bring Kapten & Son to the UK. This store is more than just a retail space—it’s an invitation for Londoners to experience our world, our products, and our passion for thoughtful design and functionality.” – Johannes Theobald, co-founder and CEO.
About The New Store
Kapten & Son’s first UK flagship store will be located in the heart of London’s Seven Dials at 27 Neal Street, London WC2H 9PR, a dynamic hub of fashion, lifestyle, and culture. Designed as more than just a retail space, the store offers an immersive brand experience featuring interactive elements like a packing table, hand luggage size-check station, and the innovative “Magic Mirror”, which lets customers see their backpack from every angle. Whether you’re planning a city break, daily commute, or global adventure, the space invites visitors to explore Kapten & Son’s world of thoughtful design, function, and modern travel.
About Kapten & Son
Founded in Germany, Kapten & Son is a lifestyle brand known for its timeless backpacks, travel gear, and eyewear. With a mission to combine functionality, aesthetic design, and individuality, the brand has become a go-to for travelers, creatives, and tastemakers across Europe and beyond.
