This new store location will mark Sephora’s seventh store opening since the retailer’s launch into the UK in 2022, with stores already located in London’s Westfield White City and Westfield Stratford, Manchester Trafford Centre, and soon to opening stores in Newcastle Eldon Square, Gateshead Metrocentre, and Birmingham Bullring.
“We are thrilled to continue this momentum of our rapid growth by opening Sephora stores in key shopping destinations such as the iconic Bluewater Shopping Centre. We have loved seeing the enthusiasm and appetite from our customers around the UK of where they would like to us to show up, inspiring us to roll out more of our ‘beauty playgrounds’ and unparalleled shopping experiences to some of the nation’s most beloved retail destinations such as Bluewater. – Sarah Boyd, Sephora UK Managing Director.
“Sephora is one of the most regularly requested brands by our guests, so we’re really excited to be welcoming it to our retail line-up later this year. The brand’s only Kent-based store will be worth the wait for our guests, as it will bring multiple of the world’s most viral beauty brands to Bluewater that our customers wouldn’t have been able to shop for before Sephora’s arrival. We will be announcing more details on the arrival of Sephora in due course, with an expected opening date to be shared as soon as possible.” – James Waugh, Centre Director at Bluewater
Like all Sephora stores, customers at the future Bluewater location will be able to shop from an incredible selection of expertly curated, ground-breaking local and global brands that have disrupted the beauty industry across the makeup, travel, fragrance, skincare, haircare, grooming and wellness categories. As part of the unparalleled shopping experience that Sephora strives to provide, beauty enthusiasts can indulge in the artistry of Makeup by Mario, embrace the bold creations of GXVE by Gwen Stefani, express themselves with Haus Labs by Lady Gaga and jump on the TikTok trends with new brand on the block Topicals – all of which are exclusive to Sephora UK.
Plus, customers can get their hands on viral beauty products from the likes of Glossier, Rare Beauty, Kayali and Glow Recipe, along with the extensive and high-quality own brand Sephora Collection. From their range of bright coloured face masks to the best-selling Sephora Collection Size Up Mascara, customers can purchase from the brand’s wide and diverse collection across skincare, makeup, haircare, body care, and travel.
The beauty playgrounds of these new stores will also feature Sephora’s famous in-store beauty services for a truly immersive and transformative experience. From quick fire on the go treatments to a full hour complete ‘Glam Look’, Sephora’s incredibly talented team of Beauty Advisors will offer an array of bookable services across makeup, skincare, hair and brows. Elemis, Dermalogica and Seasonly will transform skin with their menu of facials, Benefit will bring its world-known brow expertise with its BrowBar services, and Dyson will dry style hair from beachy waves to full out bouncy curls.
In advance of the store opening at Bluewater, beauty enthusiasts in the region should also become familiar with Sephora UK’s new MySephora Loyalty Programme, which launched in July 2024. This new tier-points based loyalty program is designed to engage and reward Sephora UK’s devoted community base through benefits such as deluxe birthday gifts, upgraded delivery proposition, and early access to brand events and sales. Customers can also dial up their experience through the Sephora UK App, which will enable shoppers to be the first to find about brand new launches through early VIP access, learn new beauty tips and tricks through exclusive content and be rewarded through immersive and memorable shopping experiences.
