Famous for their premium, lightweight children’s bikes, the award-winning Frog Bikes are meticulously designed to be long-lasting and feature child-specific components such as shorter cranks, scaled down handlebars and easy-to-reach brake levers. The new partnership is set to enhance the Evans Cycles selection of quality bikes for all ages, rolling out to stores nationwide as well as being available through their website.
Russell Merry, Managing Director at Evans Cycles, said: “Getting children on bikes from an early age and enjoying family rides is incredibly important to us, but we can only serve that need if we offer parents a diverse range when buying their child a new bike.
Frog Bikes’ reputation for quality and innovation is second to none. These bikes are not only fun and stylish but are built to provide the best possible cycling experience for young riders”.
Jerry Lawson, CEO and founder of Frog Bikes, said: “We are delighted to partner with Evans Cycles, united in our mission to get more children enjoying the benefits of riding.
Our child-centred approach has reshaped children’s bike design and working with Evans Cycles we can take the brand, and our range, to a wider audience – ensuring children learn the joys of cycling with the comfort and safety that our bikes provide”.
The announcement is the latest in a string of collaborations from Evans Cycles who have recently introduced Cube, Whyte Bikes and premium apparel brand Rapha to their stock portfolio – as well as launching a successful drop ship programme with several thousand additional accessories and clothing lines on their website.
Frog Bikes will soon be available in Evans Cycles 60+ stores and online, in sizes 14 to 26 inches (suitable for riders aged 3 to 12) and in a variety of popular colours to suit every young cyclist’s preferences. To explore the range visit: evanscycles.com
ABOUT EVANS CYCLES
Founded in 1921, Evans Cycles is the UK’s largest high street cycling retailer with 900 employees (including 100 fully qualified mechanics), over 60 stores across the country and a well-stocked website. Evans Cycles strives to champion great British cycling and inspire everyone to ‘Enjoy the Ride’, with products from the world’s biggest cycling brands including Specialized, Trek, Brompton, Cannondale and Rapha.
ABOUT FROG BIKES
Founded in 2013, Frog Bikes are experts in lightweight kids’ bikes. The ergonomic range, designed specifically for children comprises balance, first pedal, hybrid, road, city, MTB & track bikes, to cater for all ages, abilities, and disciplines. Designed and built in Great Britain and enjoyed in over 30 countries. And, as a brand that cares about the planet, Frog Bikes continually works to integrate sustainability into each aspect of the business.
