Recognised for its high-quality, stylish cycling apparel, Rapha has gained a devoted following among riders worldwide with their mission to ‘inspire people to live life by bike’. For the first time, a selection of their range will be available from Evans Cycles, both online and in stores around the country.
Russell Merry, Managing Director at Evans Cycles, said: “As a retailer, our goal has always been to provide cyclists with access to the very best products that elevates their performance and helps them ‘enjoy the ride’.
“When it comes to premium cycling apparel, welcoming Rapha into our family of brands aligns with our continuous drive to advance our customer offering and be known as home of the world’s best cycling brands.”
Caroline Crosswell, COO at Rapha, shared her thoughts on the partnership, stating:
“We seek to work with partners who share our obsession with cycling and actively promote the many benefits that a life lived by bike brings.
“Collaborating with Evans Cycles allows Rapha to bring our distinctive designs and World Tour tested technologies to a broader audience, supporting even more cyclists who are looking for the best in performance wear to reach their riding goals.”
The comprehensive range of Rapha kit available from Evans Cycles stores includes lightweight, long sleeve and short sleeve jerseys, gilets, commuter and rain jackets, padded shorts, bib shorts and bib tights, plus a selection of accessories including bottles, socks and mitts.
Evans Cycles are the official stockist of brands including Specialized, Brompton, Trek, Cannondale, and Raleigh, along with an impressive range of own brand products.
The cycling retailer was acquired by Frasers Group in 2018, the retail powerhouse specialising in Sports, Premium and Luxury. The Group spans internationally, with a vision to build the planet’s most admired and compelling brand ecosystem.
Rapha is available online from Evans Cycles today, with the range already rolling out to their 65 nationwide stores. To explore the range visit: evanscycles.com
