This Exchange is an intimate, invitation-only community meeting for top data experts; from CDOs to CIOs, Data Scientists, Data Architects & more, the CDO Travel & Hospitality Exchange promises relevant content for the entire audience- including presentations, discussions, roundtables, 1-1 business meetings with pre-assessed solution providers, networking opportunities, and of course drinks receptions & entertainment at the beautiful Hilton Syon Park (London).
In this post-pandemic landscape there are fresh and exciting opportunities, creating a variety of openings for airlines, hoteliers, entertainers, and restaurants. With an increased demand for travel, and the return of holidays being an essential part of life, whilst we also prepare for a looming recession, it’s clear that data is becoming increasingly prioritised for successful companies throughout Europe. Now is the time to define a new era of Data Excellence, bridging the gap between the state of data today, and the utopia of data tomorrow.
Despite the CDO audience currently placing along different stages of their data success stories, there are clear data challenges in the Travel & Hospitality sector:
Data Maturity
With other industries already investing in data at a much higher rate, the road to data maturity is long. Organisations must utilise data effectively and encourage company wide buy-in in order to develop a true customer-centric approach. Data immaturity must therefore be addressed at all levels, through both culture and data literacy training, whilst prioritising investment into technologies which improve the handling of customer data, whilst consolidating operational efficiency for the next decade of data.
Improved understanding of data will allow travel & hospitality companies to develop more usable customer knowledge, as well as growing revenue through data monetisation. This industry is highly connected, and information is strictly guarded. The majority of companies attending the CDO series can be viewed as aggregators of diverse data sets, with consumers often making purchases through third-party sites. Revenue can be gained from the sharing of data, with data monetisation accurately indicating an organisation’s data maturity.
Data Talent
In a job-seekers market, hiring & retaining top data talent has typically been a top challenge for the CDO audience. This creates difficulties for data leaders to create a mature, high-performing team- worsened in an industry that has been unstable since the pandemic. Delivering results and keeping long-lasting talent is vital for bringing about meaningful change.
Prioritising literacy and ensuring this is integrated into senior business conversations will aid travel & hospitality companies to consolidate data as a centralised, customer-centric value. This challenge can also be seen as a long road as it requires consistent, long-term investment, suggesting it will remain a key top of discussion for the CDO audience moving forward.
Prioritising Customers
Understanding and winning customers should always be a top priority for travel & hospitality companies; the uphill battle of retaining customer loyalty in this post-pandemic landscape becomes even trickier by a lack of access to third party data. Travellers’ needs are evolving, meaning organisations must be able to accurately predict, and efficiently respond, meaning misjudged actions or irresponsible handling of data can prove very costly. 
How can data leaders reclaim their customer relationship back through data? The CDO audience will be discussing this in September.
On top of the above challenges, the CDO Travel & Hospitality experts will also be discussing leveraging customer-centric data, connecting with fragmented industries through data, and effectively identifying & adopting innovation.
These are some of the companies attending the two-day Exchange:
All companies attending will be available to network with, share ideas, and benchmark towards a new era of data excellence.
Want to learn more? See how you can improve your data here: https://www.aidataanalytics.network/events-cdo-travel-hospitality-exchange/agenda-mc/?utm_source=Media%20Partner1&utm_medium=Media%20Partner&utm_campaign=46679.001-CDOTravel-MP-BFM-ArticleAgenda&utm_term=&utm_content=&disc=&extTreatId=7583686
Interested in attending? Have any questions for the CDO team? Claim your complimentary ticket here:
